I created a visual identity for my friend Vilma Viitasaari for her regional elections campaign in Jyväskylä, 2021. Her campaign themes were accessible social services, carbon neutral and sustainable city and supporting the arts and culture.
I wanted the visual identity to reflect these themes and Vilma's personality. As a base I utilized the visual guidelines of the green (Vihreät) party, and combined it with colorful tones. For the campaign I designed the layout of the website (Coding by Henrik Korhonen), visual guides for social media and a flyer. Vilma Viitasaari was selected to be a councilmember at the city council in Jyväskylä.
Voluntary work
A website designed as a part of the visual identity.
The visual identity in social media, designs created by the communication team and Vilma Viitasaari.
A colorful watercolor became an important part of the visual identity.
A foldable flyer for the regional elections campaign in Jyväskylä.